Stay Human
2025 
Campagin 

 The Stay Human campaign promotes real, human connection by encouraging people to step away from digital noise and return to the people and environments around them. 

The concept uses the simple directive “stay” to ground the message, creating a rhythm that feels gentle yet firm. “Stay offline, stay human” becomes both a reminder and an invitation. The language leads the campaign, using short poetic lines that slow the viewer down and make space for reflection. This approach reinforces the idea that genuine connection asks for presence rather than constant stimulation.  

Humanist Typeface to elicit a warm and welcoming— a human— response
Two rectangles overlap mimicking a paper fold, alludes to human connection and touch

Personal anecdote to encourge readers to find connection offline, and stay human


Personal anecdotes are real stories, from real people