Frieze Fairs Brand Identity Design
2024
Identity Design
 Frieze is the world’s leading platform for modern and contemporary art, hosting annual art fairs all over the world.

The adjustable squares frames the texts, refrencing art frames. The bold red color and the typeface, franklin gothic, aims to identitfy the Frieze Fairs as modern, minimal, and striking.


Grotesque sans-serif to represent Frieze’s modern but bold image
The shapes serve as a framing device for text, alluding to art frames